The Facebook cover page is different from your profile picture. This confuses many users, but it is actually quite simple. The Facebook profile picture is the one that is located next to every post and comment you place on Facebook. For personal profiles these are usually the pictures that contain a headshot or personal picture. When it comes to business Facebook pages, it is often the company logo.
The Facebook cover page photo is the larger picture that appears in the background of the profile picture or is shown at the top of the page. For example, have you ever accidentally hovers your curser over a profile picture located next to a comment? You will notice that a larger window appears showing the “cover page” photo, as well as the smaller profile picture.
As you may notice, the cover page photo tells more of a story about the person or business. For example, if you own a jewelry store and website you will use a photograph of your store or some beautiful merchandise that your store sells. This is meant to capture the attention of users.
Some users actually ignore the cover page photo completely, which leaves an empty space, causing your business Facebook page to look unfinished and untrustworthy. You can quickly deter potential customers away with this situation.
At times, users chose the same cover page photo as their profile picture, which may seem like a good decision at first, but it shows your current and potential customers that you haven’t put much thought or time into your business page.
Your goal should be to update your Facebook cover photo to reflect your business. You can keep the same beneficial photo throughout the year or you can change it seasonally or in accordance with sales, new merchandise and more.
Remember that the cover page is meant to provide important information that the profile picture is unable to portray. For example, you may have a jewelry store and put the profile picture as your company logo. But your cover page photo should show something further. If your jewelry store specializes in Jewelry from Spain, you can use a cover page photo that shows some of your best merchandise alongside a picture of the Spanish coastline or memorable monument. This will alert customers that you have unique merchandise. Get started today and update your business Facebook cover photo!