As a business, you should be using as many social media outlets as possible. One of the most popular social media tools business owners use is Twitter. This social media outlet allows businesses to announce a variety of issues as well as keep in close contact with customers. If you are new to using Twitter for business purposes don’t be alarmed if you begin to lose followers.
Followers on Twitter are important since it means people are reading your posts. You want to have followers that are interested in your business, service and products. In the beginning, you may notice that you have a rapid increase of followers. Then, you might notice the number decreases drastically or gradually. While this may worry most business owners it shouldn’t. You should actually be glad when you lose followers, simply because they are not your target market.
Whenever there is a new Twitter account that is open, there are some Twitter users who immediately follow the new accounts. It doesn’t necessarily mean they are interested in your business. They most likely are looking for followers themselves or advertising their own services. If you look at your follower’s list you may notice that some followers are businesses or offer services. They started following you, in hopes, you would return the favor and start following them. Ultimately, bringing them more business and attention.
After a while, they will notice that you did not follow them back or share any of their posts. This defeats the purpose them followed you in the first place so they drop you, or unfollow you. While it is scary to see followers decrease rapidly, do not take it personally. These followers were just following you for their own purposes.
The best way to reach your target audience on Twitter is to create interesting posts that your customers will find interesting. Continue posting valuable content and information on a regular basis. Also, make comments on others posts and refer to your website and Twitter page. This will allow new customers to learn more about your business and follow you for true purposes.
As you gain more followers that are passionate about your business you will notice that more of your posts are “liked” and “shared” with others on Twitter. This gradually reaches your target audience and builds your client base. Focus on attracting valuable customers instead of being concerned about followers that drop you. Keep posting captivating information and you will soon find that you have created a large following.