The best ways to choose a Domain Name
With the
thousands of domain names available in the market place, there
are some important things to keep in mind when searching and
establishing your specific domain. Here are some simple steps:
Make sure
that your domain name is clearly relevant to your website. ie:
MiamiLimos.com is straight to the point vs. LimosWeb.net. Use
catchy, short phrases that are easy to spell and say. Think of
how your site sounds to you and to the clients who you want to
remember you. Evaluate your keywords for searches. Use those
that are most prevalent to your business and will get your site
valuable traffic. (go to yahoo.com, google.com, or msn.com)
to help you in your search for the optimal domain name.
Also, pay attention to your extension, (.com,.net,.org,.info,.biz)
.com is most popular. Long term established business can
deliver more value using the others and you may want to secure
all extensions for your domain, however, consider the
competition, your capabilities and the most ways to get to your
site. For those in the international market may consider
country-code domains. In this case you would want to secure not
only the .com/.net but also as appropriate (e.g., .co.uk, etc.)
Finally, always keep in mind your objective, which is to have
multiple opportunities to reach the most traffic by finding and
securing as many domain names that can easily be forwarded one
URL to another, and create one site that many of your domains
will point to.
Why A Good
Domain Name Is ImportantThis is the
first step in building a successful online business. The
following are some popular income generating reasons why you
should own your own domain:Marketing
and Visibility – this is your advertisement page, your stamp
and location on the web. It also is your email address. An
easy way to be remembered and to find.
Protection – Consider that your domain is a valuable online real estate
tool. Secure the right name and keep it out of the hands of
your competitors.
– Traffic
principally comes from direct type-in or referred traffic,
referred to as "Direct Navigation". Direct type is when a user
types the domain directly into the brower, ie:
www.miamicomputerconsultant.com. Referral traffic typically
comes from links on other sites.
Credibility – Using your
domain for your website allows you to personalize you email and
offer a sense of professionalism.
Example:
wilson@305computers.com
would be a better fit than wilson66@freemail.com
Investment
– domains are an investment as in real estate. Their values
increase daily. Consider the value of building and marketing
your domain/website. The possibilities are endless, when
properly implemented to get you and your business out there for
the masses.